Recap on How to Write a Really Good Property Description

Writing a good property description is an important part of your online marketing strategy. Too often people think slapping up a property title and one photo is enough. But that is simply not true. An online property listing is designed to capture the attention of a buyer or renter. And to provide enough information to allow them to determine if this property suits their needs and budgets. Your property listing is competing with every other listing in the marketplace. Want to make your listings stand out? It’s easy. Write a really good property description.

The most important thing when writing a listing (whether for sale by owner, for sale by agent or for sale by developer), is to be direct and to the point.  Start with a great headline and include property location. Put the price front and center. For most buyers and renters, price is the main consideration. Do not make the reader search the entire listing for price

Write a good description of the house and include number of beds and baths. Write about features that buyers are looking for such as: garages, quiet street, landscaped gardens, or modern, vintage, modular, etc.  Make sure to include renovations in your description. If you are living in a vintage building with newly remodeled kitchens and bathrooms, you will appeal to buyers who have “new kitchen” as a must. Include other features such as central air conditioning, crown moldings, hardwood floors, outdoor living spaces, etc. Remember swimming pool is not always a selling point for families with small children.

Keep description short and streamlined. Effective property descriptions are short and simple. Compare listing A with B below.

A. Great apartment with seaviews in Jumeirah Beach Reach AED 1,200,000

This unique 3 bedroom, 4 bathroom apartment is located in Jumeirah Beach Residence. This apartment has a panoramic sea view and is located on a high floor to maximize view. The spacious living / dining room opens out onto a balcony overlooking the sea. The spacious master bedroom includes built-in wardrobes and en-suite bath. The open kitchen includes granite counter tops and modern cabinetry. In addition to a maid’s room, there are 2 covered parking spots. Total area is 1900 square feet. Amenities include shared swimming pool, gym, and 24 hour security. This apartment is located within walking distance to cafes, restaurants, and shops.

B. Apartment for sale in Jumeriah Beach Residence

3 bedroom apartment located in Jumeirah Beach Residence. Master includes en-suite batch. 1900 square feet.

Description A is way more enticing. Include really nice photographs and the inquiries will start coming in. The importance of photographs cannot be overstated. Click here for more information on photographs and property listings.


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