Everybody and everything is on Facebook. And this isn’t even an understatement. With 1.2 billion monthly active Facebook users, you can find almost everyone there: from your University professor to your grandparents, to all your favorite brands, as well as the neighbor’s dog (profile/page, of course!).
Facebook is like a gold mine for marketers where they can personally reach out to their target market. You can invest in Facebook Ads and boosting your posts but you need to have an interesting page to retain your online fans. So, how do you use this social media platform to enhance your relationship with your customers? Allow us to share some interesting tips with you:
- Understand your audience. This is the first and most important factor to keep in mind when planning your social media strategy. Who is your target audience? Where are they located? How old are they? What do they do? What are their likes and dislikes? And most importantly, what language do they speak? So, avoid setting up a Facebook page in Greek for your Gulf based market. It’s all Greek to them!
- Engaging content. Engagement is the new buzzword. Remember that Facebook is a social media platform and all your posts must be engaging. Interacting with your audience is the key: ask them questions, conduct pop quizzes on buildings and landmarks, ask them to share their house hunting experiences/stories… just get them talking!
- Use images. We’re all busy surfing the net and that too with a very short memory span (remember ‘Ten Second Tom’ from 50 First Dates?). Chances of us stopping our scrolling to read heavy textual content are very low. So, why not use images instead? Not only are they visually appealing but also faster to absorb than plain text. Share photos of exciting news stories, landmarks, buildings, celebrations, events and most importantly: of people!
- Remember the 80/20 rule of social media. This is your opportunity to strike a personal relationship with your audience; it’s not only a place to sell your products. Remember to NOT TO bombard your fans with sales pitches; keep that to only 20% of the content. Remaining 80% of the content should be about engaging your audience in conversations (see how we use the word ‘engaging’ again?) Use different hashtags to categorize your posts.
Also, remember that your fans must be aware that you listen to them. So, respond to their comments and messages, and also learn to handle negative feedback.
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