How to Market Real Estate Listings in the Digital Age

One of the biggest challenges I find in my current role is that I have a hard time getting the quality of listing that I would like on My background is in online real estate marketing and I see a lot of opportunity for agents, brokers and for sale by owners- in the Middle East- to take their listings (and business) to the next level. It is 2013 and people search for real estate online. If your presence is weak or non-existence, you are potentially missing out on a lot of business. I offer the following tips to stand out in this digital age of real estate marketing.

Listing syndication allows you to take advantage of free sites

Are you using a software that offers listing syndication? Get your property on as many sites as possible. The worst thing that will happen is you might get an inquiry (lead) you wouldn’t have otherwise. The best thing that can happen is you make a sale or obtain a new client.  You never know where inquiries are going to come from so spread your presence as widely as possible.

Real Estate listings must have quality photographs

I was just talking to a friend the other night who sold her property (online) in less than three weeks.  What was one her strongest tools? Great photographs. Notice I said plural. In today’s world, the buyer decides if they want to commit their time commuting to see properties. And you know what? If your listing has two photographs and others have ten professionally done photographs, buyers are going to bypass your house. I cannot stress the importance of photographs. This is not a job for your smart phone. Either invest in a professional-quality camera or call in a professional.  I have written about this before and invite you to read our blog on the importance of photographs.

Descriptions are just as important as photographs when it comes to online real estate listings

So, say you are looking for a house- your dream for your family. You’ve saved up for years and are ready to buy. You go online and see two houses for the same price. One has one photo and the description reads:  villa for sale call for more information.

The other has ten photos and the following description: Delightful newly constructed villa with pavilion set on 13500m² of land and situated three kilometers away from  Ourika village with fantastic views of the Atlas Mountains, only thirty minutes from Marrakech centre and forty minutes from the airport.

On the ground floor, the main house has a living room with fire place overlooking the pool, and a dining room with an additional fire place including access to an exterior covered dining area, three bedrooms with en-suite bathrooms, fitted kitchen with store room, and guest toilet.

On the first floor, there is a master bedroom with en-suite bathroom, dressing room, and access to an exterior large terrace which has kitchenette, sitting areas and panoramic views.

The villa benefits from a large pool with fountain feature, extensive landscaped garden with olive and other fruit trees, automatic watering, water treatment, well, staff quarter ( one bedroom with bathroom), guardian quarter with two bedrooms, bathroom, kitchenette and living room, and parking car space.
The property produces over than 180 litres of olive oil.
The pavilion has two bedrooms with two bathrooms, living room with fire place, dining room, fitted kitchen, guest toilet, exterior dining area, sitting and sunbathing area, nice pool and landscaped garden.

This property can easily be converted to a wonderful and successful guest house.

To see this great listing click on the following link:

I would be certain that 99% of our readers would be more inclined to click on the listing with ten photos and a great description.

Yes. It takes some time to take photographs and write quality descriptions but it is worth it. And in case you want to read our blog on how to write quality property descriptions, click here.

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