It used to be that “street appeal” was the buzz word in marketing real estate. That term, now almost archaic, has been replaced with web appeal. Here at listaproperty.com, we want to share the importance of quality photos when selling a house. Photos are important whether you are selling your house by owner, by agent, or even marketing developer listings. And we have the following tips.
1. Think Like A Buyer or Renter
What captures a client’s attention? Photos! Whether buyers or renters are looking online, in print publications or at a billboard, photos are what capture their attention. Are you asking yourself, “do good photos matter?” You bet they do. They can be the difference between your property selling or renting quickly or sitting on the market for a while.
2. Hire a Listing Agent or Photographer with a Good Camera
An agent should own a professional camera and know how to use it. If photography is not your thing, find a professional photographer who can help. If you are selling your house by owner, it is imperative you hire a photographer (unless you are a photographer). Please do not use your smart phone for this one.
3. De-clutter Your Space Before Shooting
We know you are attached to your possessions, collections and inherited items. But trust us, less is more. Put items in a storage space while your house is for sale. It will pay off.
4. The More Light You Have the Better the Photos Will Be
Pay attention to lighting. Sunlight is ideal – especially mid-day when the sun is overhead. For properties with a great view, evening and morning light capture the property beautifully. If you make this small effort buyers will notice.
5. Show Photos in a Logical Order
Buyers and renters want to see the outside of the property and work their way in. Exterior shots are often the best lead photograph. Show photos in the order of a client walking through the property. Make sure all beds are made properly and please, close the toilet seat when photographing bathrooms.
6. Upload as Many Photos as Possible
Buyers and renters love photos. I remember looking for my first apartment in Dubai and how many apartment listings only had one photograph. I only called on listings with multiple photos. Meaning, a lot of people did not get the opportunity to market to me. The more photos you have, the more attention your properties will get.
We understand the importance of your brand and protecting your photos. If you do choose to use watermarks please keep them to minimum. Clients are looking for properties and the vast majority start their real estate search online. Remember tip 1? Think like a buyer.
If you follow these steps you will be ahead of the majority of agents, brokers, and for sale by owners in your market.