We have to all agree that choosing a great title that stands out among others would play a crucial role in the future of your listing. As a listing that holds a unique and significant title would much rather be opened and receive more inquiries when compared to another listing that has very similar property details and amenities. Since a property title has only one job, which is to actually make people click on the ad, make sure you do it right and you would be surprised with its outcome!
Sometimes very similar property listings might receive tremendously different outcomes, in which one listing receives more leads, email and phone inquiries in comparison to the other property listings. That is mainly the cause of the headlines of both property ads / listings. Hence in order to make sure that your listings generate more leads, clicks, inquiries, along with higher ratio of visibility when using various search networks, make sure you have a look at some of the surprisingly simple and easy tips mentioned below!
Including keywords in your ad title tends to increase the ratio in which your property listings appears the first on our search results. For instance if your property listing headline includes ‘Apartment for sale in Zamalek’ the probability that your property would appear one of the top searches is higher if the person uses one of the mentioned keywords in the search bar to search for his preferred property. Thus make sure you wisely choose your keywords and make sure that they’re technical terms that are mostly used by seekers in search of properties in your area.
Make sure that your property listings use only clear and simple language. Many people tend to believe that having a unique ad headline would distinguish them from competitors’ listings and often get carried away with having a unique headline that it turns out to be a complicated listing title. Complex and complicated listing titles tend to overwhelm people and therefore end up having less views and clicks than simple and straight to the point listings.
State immediately and clearly what’s makes your property listing different than the others. Whether your property listing is listed at a fairly low price, or whether your property is sold including top of notch finishing, you must certainly include these significant characteristics in the property listing’s title. It might exactly be what the property searchers are looking for, and therefore make sure that what makes your listing stand out is mentioned clearly in the listing’s headline.
Avoid false information! Having interesting information but false information in the property listing’s headline might get your property listing more page views, but it will certainly not get you any inquiries, if the viewer doesn’t find the same exact information in the property detail section.
If you follow these 4 simple and brief tips, we guarantee you a higher number of views, leads and / or inquiries. Change your property listing’s title now to a more defined and emphasized property listing’s title that would provide you with more exposure!