Selling a property as an owner is not for everyone. However, if you are going to do it, there are some tips to keep in mind. We came across this great apartment for sale in Maadi, Egypt, which is a for sale by owner, and they are getting this right. So let’s look at what they have done here.
Title: Incredible Apartment on 21st floor in Dallah Tower Maadi- This is a great headline! It tells me where this property is located and on what floor. I see “incredible” and I want to look and see if this property is really incredible.
Basic information is complete: As silly as it sounds, make sure to provide all the basic information. This listing has price, property type, number of bedrooms, bath, built up area and I can see this property is furnished with a maid’s room.
Photographs: This listing has ten photographs that are nicely lit and really show me the apartment. I can see the furnishings, see the layout of the apartment, get an idea of the size of the rooms, etc. The only problem with this listing is the property is so big that it is impossible to show every room and bathroom in ten photos.
Property Description: Again, nice work here. The description starts with “amazing views” and reiterates the size. The description is concise and to the point. And because the photos sell the listing, I have enough information to make me want to call on this. This is why photos and a great description are so important. If you don’t get a client interested, they will not call.
Now while this incredible apartment on 21st floor in Dallah Tower Maadi might be a dream for most of us, it is a great example of how a home owner can market their own property.