Whether you specialize in apartments in Egypt , property in Dubai for sale or property in Qatar you may be asking, “how can I convert click throughs to inquries?”
The importance of internet real estate marketing cannot be understated. If you are not advertising your properties online, you are leaving leads and sales on the table so to speak. The worldwide trend in real estate to de-fragment the marketplace and to have as many listings available from as many sources as possible. The reason for this is simple – potential buyers and renters want to see the largest inventory possible. They want to know they are able to see as many properties in their budget and desired location without having to leave their house (or office as the case may be).
This means there is a lot of competition. Every real estate listing is competing with every other listing. The importance of photos and descriptions and something we write about a lot here at listaproperty.com.
The purpose of an online real estate listing is to get people to inquire and turn into potential buyers or renters. Trulia.com is the most visited real estate site in the world and many agents get it right. Take a look at the below listing.
This is a great example. First of all, this property is staged really nicely. Note the house is actually not occupied. The furniture is designed to give a potential buyer or renter a visual scale and create a “homey” feel. The colors of the house are neutral and the place is spotless. The photographs are fantastic. The description is short, to the point and descriptive.
This is the type of listing that generates inquiries. And guess what, now you have a potential client that may or may not buy this property. But they are looking and you can steer them into the house of their dreams. Listings like this show potential clients that the agent is professional and pays attention to detail. If they produce listings like this they will no doubt produce results for you.
We see many listings in this part of the world that have either no photographs or just a few. Many times there are listings that have no description beyond “call for more information”. But the beauty of the internet is that clients do not have to call. The can look at 3 AM and get the information they want then and there. Agents with listings like this wake up to full inboxes with inquiries from people who want to see the property. They probably do not need more information, they need to see the property. And if this does not work out to be the house they purchase, you have just retained a very interested buyer.
So please take the time to revisit your listings. Make sure you have clean and crisp photos and take advantage of the maximum number allowed. Click here to review a post on the importance of photographs when renting or selling a home. Click here to review a post on how to write really good property descriptions.